Cookie Policy
Last updated: 5 September 2026
ABOUT THIS COOKIE POLICY
This Cookie Policy explains how F&M Baby (“we”, “us” or “our”) uses cookies and similar technologies when you visit fandmbaby.co.uk.
It explains what these technologies are, why we use them and how you can control them. For more information about how we handle personal information, please read our Privacy Policy.
WHAT ARE COOKIES?
Cookies are small text files placed on your computer, smartphone or other device when you visit a website. They allow websites to recognise your device and remember information about your visit, such as your preferences, shopping basket or consent choices.
Similar technologies, including pixels, tags and local storage, may perform comparable functions. References to “cookies” in this policy include these similar technologies where appropriate.
HOW WE USE COOKIES
We use cookies to:
• operate and secure our website;
• remember your shopping basket and preferences;
• provide account, checkout and payment functionality;
• remember your cookie choices;
• understand how visitors use our website;
• monitor and improve website performance;
• personalise parts of your experience;
• measure the effectiveness of marketing; and
• display relevant advertising where you have consented.
TYPES OF COOKIES WE USE
Strictly necessary cookies
These cookies are essential for our website to function properly. They support features such as site security, navigation, shopping baskets, checkout, payments, customer accounts and remembering your privacy choices.
Because these cookies are necessary to provide services you request, they cannot normally be switched off through our cookie controls.
Functional cookies
Functional cookies allow the website to remember choices you make and provide enhanced features. These may include preferences relating to your location, language or other aspects of your visit.
If you do not allow these cookies, some features may not operate as intended.
Performance and analytics cookies
These cookies help us understand how visitors use our website. For example, they may tell us which pages are visited, how visitors move around the site and whether errors occur.
We use this information to measure traffic and improve the performance, usability and content of our website. These cookies are used only where you have provided the required consent.
Marketing and targeting cookies
These cookies and similar technologies may be used to measure advertising performance, understand the effectiveness of campaigns and show advertising that is more relevant to your interests.
They may also help limit how often you see an advertisement. These cookies are used only where you have provided the required consent.
COOKIE PROVIDERS
Cookies and similar technologies on our website may be placed by us or by service providers that help us operate our store.
These providers may include:
• Shopify, which hosts and operates our online store, shopping basket, checkout and related services;
• Pandectes, which provides our cookie-consent and privacy-management tools;
• Google, where its analytics, advertising, shopping or related services are enabled;
• Klaviyo, where email marketing, sign-up forms or related services are enabled;
• Selleasy, where product recommendations, bundles or other shopping features are enabled; and
• payment, security, delivery and other technology providers required to process orders and operate our store.
Some providers may process information in accordance with their own privacy and cookie policies. The services and cookies used can change when we update our website, install or remove applications, or change our marketing tools.
SESSION AND PERSISTENT COOKIES
Some cookies are session cookies. These are generally removed when you close your browser.
Other cookies are persistent cookies. These remain on your device for a specified period or until you delete them. Their duration depends on their purpose and the provider responsible for them.
YOUR COOKIE CHOICES
When you first visit our website, our cookie banner allows you to make choices about non-essential cookies.
You can review or change your choices at any time by selecting the cookie icon displayed on the website. Withdrawing consent will not affect the lawfulness of any processing that occurred before consent was withdrawn.
Strictly necessary cookies may continue to operate because they are required to provide the website and services you request.
BROWSER CONTROLS
Most browsers allow you to view, block or delete cookies through their settings. The method varies by browser, so please consult your browser’s help information for instructions.
Blocking all cookies may prevent parts of our website from working correctly. In particular, features such as the shopping basket, checkout, customer accounts and saved preferences may be affected.
CHANGES TO THIS POLICY
We may update this Cookie Policy when our website, applications, service providers or legal obligations change.
The latest version will always be published on this page, and the “Last updated” date will show when it was most recently revised.
CONTACT US
If you have any questions about this Cookie Policy or how we use cookies, please contact us through the Contact page on our website.